Archive for Marketing

A 6-Step Recipe for Talent Planning

Feb 02, 2015 No Comments by

JenLawrence-Glossy-699x906Your star employee has handed in her notice or your business has expanded, and you need to hire someone new. The impulse might be to hire someone as quickly as possible to minimize disruptions, but it’s much more effective to …

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Pocono Mountains Visitors Bureau Teams Up with New York Jets on Facebook

Sep 14, 2012 No Comments by

Fans of the New York Jets & Pocono Mountains Can Enter to Win Prizes

Pocono Mountains, PA – As summer comes to a close, the Pocono Mountains Visitors Bureau (PMVB) has made a fast transition into the fall season, partnering …

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Social Media – A Marketing Tool to be Taken Seriously

Jan 24, 2012 1 Comment by

Expert Shares Tips to Gauge Whether Your Business is Taking the Wrong Approach
By: Marsha Freidman

I remember when the Internet first gained prominence and it became apparent that having a website was essential for any commercial enterprise.

Back then, …

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5 Strategies for Implementing Social Media into Your Organization

Jan 06, 2011 2 Comments by

By Heather Lutze

As many companies have already found out, having a business presence in the social media communities – namely Facebook, Twitter, and YouTube – can have a positive impact on the company’s bottom line. Being able to connect …

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How Social Media Is Taking The Internet Marketing World By Storm

Sep 27, 2010 No Comments by

Social sites like Facebook and Twitter offer unprecedented opportunities for businesses of all sizes to reach millions of potential customers inexpensively

It was Thursday night that Janet logged into her Facebook page and noticed a comment about skin care from …

Bernie Rosellen, Marketing Read more

Marketing Momentum: Exploring Branding

Sep 13, 2010 No Comments

By Heidi Blade Hewlett,

There is an abundance of information and business study material designed to help you improve your marketing strategy or implement an advertising campaign but if you don’t understand the meaning behind the hints then it …

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So, I’m Launching a PR Campaign. How Many Sales Will I Make?

Sep 02, 2010 No Comments

Understanding the Real ROI of PR

If Marsha Friedman had a nickel every time a CEO or marketing executive asked her how many more sales they’d make by using public relations tactics, Bill Gates would be jealous of her island-sized …

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