Expert Shares Tips to Gauge Whether Your Business is Taking the Wrong Approach
By: Marsha Freidman
I remember when the Internet first gained prominence and it became apparent that having a website was essential for any commercial enterprise.
Back then,…
By Heather Lutze
As many companies have already found out, having a business presence in the social media communities – namely Facebook, Twitter, and YouTube – can have a positive impact on the company’s bottom line. Being able to connect…
Social sites like Facebook and Twitter offer unprecedented opportunities for businesses of all sizes to reach millions of potential customers inexpensively
It was Thursday night that Janet logged into her Facebook page and noticed a comment about skin care from…
By Heidi Blade Hewlett,
There is an abundance of information and business study material designed to help you improve your marketing strategy or implement an advertising campaign but if you don’t understand the meaning behind the hints then it…
Understanding the Real ROI of PR
If Marsha Friedman had a nickel every time a CEO or marketing executive asked her how many more sales they’d make by using public relations tactics, Bill Gates would be jealous of…
By Shawn Elledge,
The biggest challenge for marketing professionals a decade ago was getting online, and transforming their mass communications-style marketing efforts into more segmented online models.
But now that online marketing is a standard element of every company’s efforts,…
By Marsha Friedman,
Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run the risk of throwing a party where no one shows up.
If the key to your…
Stroudsburg, PA – The 7th Annual Bizzy Awards competition is accepting entries until May 25, 2012.
And this year, businesses can enter online at BizzyAwards.com where you can submit your entry and supporting materials.
The Bizzy Awards is an…
Pike County, PA – On Sunday April 29, 2012, the Pike County Council of Republican Women (PCCRW), led by President Valerie Cocchi and Vice President Marian Foran, held their annual spring dinner at the Inn at Woodloch Springs. Over 100…
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