Penn’s Northeast, a regional economic development marketing organization serving Lackawanna, Luzerne, Monroe and Wayne Counties, held its annual meeting on June 22 at The University of Scranton’s Brennan Hall.

At the event, Penn’s Northeast President Penny Cannella stressed the importance…

By Rick Grant

In the business-to-business sales world, people do business with people they know. An existing relationship is critical for shortening the sales cycle and closing the deal. In the past, professional sales people would invest months to get…

Jason Trump, publisher of Pocono Business Journal (www.poconobusinessjournal.com) and president of JT Designs, will present “eMarketing, Using Your Web Site as a Marketing Tool” at the June 8 Business for Breakfast event at the Greater Pocono…

Too many online marketers bounce around from one niche to the next, thinking the more they cover, the greater chance they have of making real money online or creating a quick conversion.

But as long as the niche you choose…

The Pocono Mountains Visitors Bureau presents “Mobile: the 7^th Mass Media” as part of Annual Tourism Day celebration next Wednesday, May 12. The event, which begins at 10:45 a.m., will be held at Mt. Airy Casino Resort. It will feature…

Take Two

By Tim Sohn for Pocono Business Journal

When deciding to re-open a Poconos business, go with the slow. Despite the stock market’s recent climb above 11,000 (per Dow Jones), consumers are still being cautious—and so should you.

That…