Marketing Momentum: Exploring Branding
By Heidi Blade Hewlett,
There is an abundance of information and business study material designed to help you improve your marketing strategy or implement...
So, I’m Launching a PR Campaign. How Many Sales Will I...
Understanding the Real ROI of PR
If Marsha Friedman had a nickel every time a CEO or marketing executive asked her how...
What’s Your Online Marketing Score?
By Shawn Elledge,
The biggest challenge for marketing professionals a decade ago was getting online, and transforming their mass communications-style marketing efforts into more segmented...
How to Get Local TV to Cover Your Event
By Marsha Friedman,
Holding a press event is a tricky thing. It can generate great media coverage and public exposure, but you also run...
Penn’s Northeast Holds Annual Meeting
Penn’s Northeast, a regional economic development marketing organization serving Lackawanna, Luzerne, Monroe and Wayne Counties, held its annual meeting on June 22 at The...
Researching Prospects with Social Media
By Rick Grant
In the business-to-business sales world, people do business with people they know. An existing relationship is critical for shortening the sales cycle...
PBJ Publisher To Teach eMarketing at Chamber Breakfast Workshop
Jason Trump, publisher of Pocono Business Journal (www.poconobusinessjournal.com) and president of JT Designs, will present “eMarketing, Using Your Web Site as a Marketing Tool”...
