Cheers to Mom at Applebee’s® this Mother’s Day with Half-Priced Bottles of Wine


ALLENDALE, NJ – Applebee’s Neighborhood Grill & Bar® invites guests to celebrate mom and all she does this Mother’s Day by raising a glass and enjoying a wine special at its locations in New Jersey.

On Sunday, May 14, guests can treat mom to a meal at Applebee’s including enjoying select bottles of wine at half price for the holiday. Mom can choose from a variety of popular wine selections, including:

  • Cupcake Rosé – Refreshing, flavors of raspberry, strawberry and watermelon
  • Cavit Pinot Grigio – Crisp, refreshing with hints of apple and citrus
  • Kendall-Jackson V.R. Chardonnay – Fruity & smooth, approachable and food friendly
  • Bella Sera Moscato – Served cold; crisp, clean and sweet tasting
  • Sutter Home Cabernet Sauvignon – Medium bodied and dry, great with red meat
  • Citra Merlot – Well rounded with hints of berries and red fruits

Whether sending mom love from afar or preparing for Father’s Day and graduations, it’s the perfect time to stock up on gift cards. Now through July 9, for every $50 gift card purchase, guests will receive a free bonus card valued at $10. Bonus cards valid from next visit through August 13.

The Mother’s Day special is available at Applebee’s locations owned and operated by Doherty Enterprises in New Jersey and Long Island. In New Jersey, Applebee’s is located in Brick, Bridgewater, Butler, Clark, Clifton, East Hanover, Edison, Flemington, Garfield, Hackensack, Hackettstown, Hillsborough, Howell, Jersey City, Jersey Gardens, Kearny, Lacey, Linden, Manahawkin, Manalapan, Manchester, Middletown, Milltown, Mt. Olive, Newark, Newton, North Bergen, Northvale, Ocean, Paramus, Parsippany, Phillipsburg, Piscataway, Rockaway, Tinton Falls, Toms River, Totowa, Union, Wall and Woodbridge.

About Doherty Enterprises, Inc.   

Established in 1985, Doherty Enterprises, Inc. is recognized as the 68th largest privately-held business in the New York Metro area by Crain’s Business and the 11th  largest franchisee in the United States as ranked in the Restaurant Finance Monitor, operating seven restaurant concepts including: Applebee’s Neighborhood Grill & Bar, Panera Bread, Chevys Fresh Mex, Quaker Steak & Lube, Noodles & Company, and two of its own concepts, The Shannon Rose Irish Pub and Spuntino Wine Bar and Italian Tapas. In 2015, Nation’s Restaurant News ranked Doherty Enterprises as the 78th largest U.S. Foodservice revenue company, up from 85 in 2014. To date, Doherty Enterprises owns and operates over 160 restaurants in northern, southern and central New Jersey, Long Island, Queens, Brooklyn, Staten Island, Florida and Georgia – including newly acquired locations in the Miami area. The Doherty vision is to be the “Best Food Service Company in the Communities We Serve” and its mission is to “Wow Every Guest Every Time, Wow Our People, Wow Our Communities and Wow Our Suppliers.” (

About Applebee’s®

Applebee’s Grill & Bar brings together a lively bar & grill experience offering hand-crafted drinks and craveable, simple, American food with flare featuring vibrant flavors and real, fresh ingredients. All Applebee’s restaurants are owned and operated by entrepreneurs dedicated to serving their communities and offering the best in food and drinks with neighborly, genuine service. With more than 2,000 locations in 49 states, Guam, Puerto Rico and 15 countries, Applebee’s is one of the world’s largest casual dining brands. Applebee’s restaurants are franchised by DineEquity Inc.’s (NYSE: DIN) subsidiary, Applebee’s Franchisor LLC and its affiliates.