Marketing Momentum: Exploring Branding

By Heidi Blade Hewlett, There is an abundance of information and business study material designed to help you improve your marketing strategy or implement...

Jumping into Social Media can be Great for your Business

But without a strategy, it's like swimming in the buff--with piranhas! Social media has become the new way to network and build the relationships necessary...

Sifting through the Misinformation during this Economic Recovery

By John Sumansky, Ph.D., Syndicated columnist and economist Thomas Sowell is well known for his conservative viewpoints and less-government-is-good-government ways of thinking. Unfortunately for his...

Calculating ROI- A Straightforward Equation

By Erin Baehr, “You can pay for it with just one new client.”  That’s a pitch I hear often from vendors.  At face value, it...

Culture and Big Star

By mEnterprise Solutions You probably don’t spend much time thinking about the culture of your company or organization.  While it may not be at the...

PR On the Cheap- With Professional Results

By Meg A. Watt As a marketing professional, I spend a lot of time analyzing the way clients have spent their money in the past,...

Business, Legislative, Environmental Communities Band Together To Untangle Regulatory Mess

By Michael Baxter It seems fitting that my first official column for the new PBJ Online is a follow up to the column I wrote...

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