BINGHAMTON, NY – Steve Johnson and Mark Bandurchin, managing partners of Riger Marketing Communications, decided it was time to roll out a casual Friday policy in 2016, encouraging their employees to wear jeans each Friday and end their week a little more comfortably.
This policy came with a hope: that when Riger employees pulled their jeans on each Friday morning, they would also be reminded of those who do not have the comforts of clothing, shelter, food, and other basic needs.
“Our company has always tried to contribute to good causes on a corporate level, but we also desire an office culture that holds high the act of giving back,” said Steve Johnson. “That’s why our new ‘Friday jeans’ policy goes hand-in-hand with our support of any charitable act our employees choose to make. Sometimes it’s volunteering, sometimes it’s donating, sometimes it’s pro-bono work.”
So Riger thought: What better way to kick off our “jeans = serving those less fortunate” year than with a Sole Hope jean-cutting party?
Sole Hope is an organization that takes trimmed, donated jean material and makes closed-toed shoes for impoverished children in Africa. These shoes protect African children from jiggers, a type of sand flea that lives in Sub Saharan climates. Without proper shoes, jiggers burrow into African children’s feet, causing infection, pain, and sometimes even death.
So one Tuesday morning, each Riger employee came to work with an armful of donated jeans from the back of their closets, plus a pair of scissors. They got to work cutting patterns out of the jeans to make a total of 25 pairs of shoes!
Who knew a little denim, and a little time, could go such a long way?
About Riger: Riger is a multi-service marketing communications agency encompassing advertising, marketing, public relations, research, media services, graphics, and more. Riger serves a variety of business-to-business, financial, health care and consumer-oriented clients throughout New York and Pennsylvania. The agency is a member of the American Association of Advertising Agencies and the Public Relations Society of America.