A Housing Thaw on the Horizon


Stroudsburg, PA – In the midst of a volatile housing market, analysts have uncovered a light at the end of the tunnel – home improvement.  In fact, conservative estimates show that home improvement spending will climb at a double-digit pace through the first half of 2011.

American homeowners are becoming more financially savvy.  As they evaluate their budgets, there’s been a major push towards improving home energy efficiency, especially given the increased costs of heating oil in areas like the Northeastern United States.

“A recent study conducted by the Propane Education & Research Council found that 80% of homeowners are concerned about energy efficiency in their homes,” said Akantha Susko of True North Advertising & Marketing.  “Energy efficient windows and insulation reduce overall utility costs, which can have a substantial impact on the bottom line of a household budget.  This type of cost savings is compounded by Energy Tax Credits, which we anticipate to be extended well into 2011.”

While homeowners are becoming more financially savvy, they are also becoming sales savvy, with many realizing the importance of “curbside appeal” when it comes to selling a home.  Whether it’s landscaping, a kitchen upgrade or a bathroom renovation, all can increase a home’s resale value, which helps to nullify the property depreciation that has occurred throughout much of the region.

“A well kept yard has an inviting appeal and gives the impression that careful attention is also placed on the house, which can increase a home’s value by 10-20%,” stated Susko.  “This is of increasing importance given the vast inventory of homes listed for sale, many of which are previously foreclosed homes going back on the market that will also need renovation work.”

Home remodeling has become particularly appealing to the American population known as Baby Boomers, who seek autonomy and a more active lifestyle than what is typically afforded in assisted care facilities.  Due to health and independence concerns, America’s aging population is turning towards remodeling as a way to create a more functional and comfortable living space – including the installation of grab bars to minimize falling, added comfort-height toilets, no-step showers, and widened doorways that will allow for equipment such as walkers and wheelchairs.  “With over 79 million baby boomers nationwide, and a high concentration of them in the Northeast, this trend is sure to continue,” added Susko.

The Pocono Builder’s Association’s annual Home Show anticipates its 2011 show to be the biggest show yet due to the surge of homeowners seeking out home improvement.  Builders, plumbers, electricians, design professionals and kitchen and bathroom specialists will all be exhibiting the latest in products and services to an audience that is ready to buy.  No other event attracts the same number of quality visitors and exhibitors interested in businesses that serve the Poconos and surrounding areas – it is THE event consumers and the trade attend year on year.

About the Pocono Builders Association Pocono Builders Association is dedicated to the collective creation of value for its members. The Pocono BA is the unified voice of the Pocono Mountain’s building industry.  The organization promotes economic development while respecting the environment and community.  To find out more about the PBA visit www.PoconoBuilders.org. For more information on exhibiting or attending the Pocono Home Show email info@PoconoHomeShow.com.