Stroudsburg, PA — Lynn Dailey of ESSA Bank & Trust was recently promoted to Manager of the Marketing Services Division. Her responsibilities include marketing management, research and database management, as well as overseeing advertising, public relations, sales promotion and other marketing communications designed to promote the bank and its products to consumers and prospective customers.
Lynn has worked for ESSA for nine years beginning as a Marketing Associate and most recently as Marketing Officer. Prior to working at ESSA, Dailey was a Senior Account Executive in Corporate Sales at Barker Specialty Company in Connecticut.
Dailey graduated cum laude from the University of Connecticut with a BS degree in Marketing. Lynn is a 2009 graduate of the American Bankers Association School of Bank Marketing and Management at Southern Methodist University and has also earned an AIB Bank Marketing Degree from the ABA. She is a member of the ABA Marketing Network and a member of the Institute of Certified Bankers. Dailey was recently awarded the Certified Financial Marketing Professional (CFMP) designation given by the Institute of Certified Bankers (ICB), a subsidiary of the American Bankers Association in Washington, DC. The CFMP designation is awarded to individuals who demonstrate excellence in the field of financial services marketing.
ESSA Bank & Trust, a wholly-owned subsidiary of ESSA Bancorp, Inc., has total assets of over $1 billion and is the leading service-oriented financial institution headquartered in the greater Pocono, Pennsylvania region. Corporate headquarters are located in downtown Stroudsburg, Pennsylvania, and the Bank has 17 community offices throughout the Greater Pocono and Lehigh Valley areas in Pennsylvania. In addition to being one of the region’s largest mortgage lenders, ESSA Bank & Trust offers a full range of retail, investment, trust, and commercial financial services. ESSA Bancorp, Inc. stock trades on The NASDAQ Global MarketSM under the symbol “ESSA.”