Allentown-based advertising firm selected as Pocono Raceway’s agency of record
ALLENTOWN, PA (February 13, 2018)—As the NASCAR season kicks off on February 18 at the Daytona 500, Klunk & Millan Advertising announces its partnership with Pocono Raceway, the Northeast’s premier motorsports destination.
“We are excited to welcome Klunk & Millan to the Pocono Raceway family. Their creativity, attention to detail, data analysis, client service and advice have been invaluable over the past few months. They truly understand our brand, our mission and our voice. We look forward to seeing how fans will react to their designs, campaigns and commercials throughout the year,” said Ben May, President, Pocono Raceway.
This summer, Pocono Raceway will host two NASCAR race weekends (June 1-3 and July 27-29) and an INDYCAR race weekend (Aug 18-19) at their one-of-a-kind triangle-shaped super speedway located in the beautiful Pocono Mountains in Long Pond.
As a long-time innovator in sports entertainment and a proud member of the local community, Pocono Raceway recently announced that they will become the first motorsports facility in North America to house an inclusive playground in their infield, uniquely designed for children of all abilities to learn, grow, and play together.
“Klunk & Millan is delighted by the opportunity to work with Pocono Raceway. Attending a NASCAR or INDYCAR race at Pocono is a truly unique experience, and we are thrilled to help share that story with motorsports fans and new audiences alike,” said Jim Klunk, President, Klunk & Millan.
Tickets are on sale now at PoconoRaceway.com for the 2018 race season. The new branding and marketing campaign is currently online and launching everywhere in April 2018. #PoconoStyle
About Klunk & Millan Advertising
Located in the Lehigh Valley, between Philadelphia and New York City, Klunk & Millan is one of the region’s top full-service advertising agencies, specializing in integrated marketing solutions including creative development and branding, media planning and buying, public relations, social media, data management, digital and search engine marketing, and web design and development. For nearly 30 years, Klunk & Millan has worked with numerous regional, national, and global companies to develop marketing strategies and expand their brand presence, including Olympus, Stanley Black & Decker, A-Treat, Crayola Experience, and Pocono Raceway. For more information, visit KlunkMillan.com.
About Pocono Raceway
Pocono Raceway, also known as “The Tricky Triangle,” is family-owned and situated in the beautiful Pocono Mountains of Pennsylvania. In business for over 50 years, the Raceway hosts multiple national motorsports events including two Monster Energy NASCAR Cup Series races, one Verizon IndyCar Series, one NASCAR XFINITY Series, one NASCAR Camping World Truck Series, and two ARCA Racing Series Presented by Menards events each year. The Raceway has added multiple adventure-running series events to their annual calendar, including the Warrior Dash. Pocono Raceway is recognized as the world’s first privately owned solar-powered sports facility. Their 25-acre, three-megawatt solar farm provides the energy needs of the Raceway as well as adds electricity to the local power grid. Each member of the Raceway staff is committed to creating exciting experiences and lifelong memories. For more information, visit PoconoRaceway.com.