Leading Hospitality Marketer BTC Announces Partnership with Pocono Manor Resort & Spa


WAYNE, Pa. – (March 10, 2017) –BTC, a full-service marketing communications and public relations firm, announces its newest client, Pocono Manor Resort & Spa, formerly The Inn at Pocono Manor. As a leading hospitality marketer for luxury hotels and unique resorts, BTC was hired to rebrand and reintroduce the historic resort as a premier mountain destination for Mid-Atlantic families.

“We are thrilled to partner with Pocono Manor. This scenic property has tremendous appeal and its outdoor recreation offerings are second to none,” said Tom Cancelmo, CEO of BTC. “Our decades of experience specializing in the hospitality industry – particularly with historic properties – serve us well with this account.

Located in the heart of the Pocono Mountains, the 240-room Pocono Manor Resort & Spa offers 3,000 acres of outdoor adventure year-round. Recreational activities include championship golf; hiking, mountain biking, and horseback riding on wooded trails; swimming; pond and fly fishing; and archery. In the winter, guests can take charming sleigh rides and go ice skating, snowshoeing, sledding, and snowmobiling.  Other highlights of the historic resort include the onsite Laurel Spa and 30,000 square feet of indoor and outdoor venues cater to meetings and weddings.

Pocono Manor Resort & Spa is reached in less than two hours by car from Philadelphia, New York City, and northern New Jersey. The resort is managed by Highgate, a premier real estate investment and hospitality management company, whose growing portfolio includes more than 100 properties in gateway cities worldwide.

About BTC

BTC is one of the Mid-Atlantic region’s leading full-service marketing communications companies. Having served for years as the agency for The Greenbrier, BTC currently works with top-rated hospitality clients from California to Bermuda to build their brands and implement meeting & group sales strategies to drive revenue. Headquartered in Wayne, PA, the firm provides ROI marketing services, including digital marketing and other interactive services; direct marketing; public relations, and advertising.  For more information, please visit BtcMarketing.com or follow us on Facebook, Instagram & Twitter.