Facebook Contest Embraces Regional Offerings
Pocono Mountains, PA – The Pocono Mountains Visitors Bureau (PMVB) is proud to announce the official launch of their new Facebook contest, The Greater Outdoors Giveaway, as part of their 2011 summer marketing campaign, Life’s Greater in the Pocono Mountains.
Primarily promoted in the metropolitan markets of Philadelphia and New York City, the contest encourages participants to submit a photo of themselves, demonstrating why they are in dire need of an outdoor getaway, or as referred to in the campaign, suffering from indoor-dom. The program will run for 14 weeks and on Thursday, August 18 at 12:30 p.m., the entry with the most votes will win the grand prize of the Ultimate Outdoor Adventure Package, including a kayak, mountain bike, tent and camping gear, fishing rod, backpack and getaway to the Pocono Mountains. Weekly prizes of assorted outdoor gear, valued at $50-$150, will also be given away by random selection.
We are excited to feature our social media efforts in the new campaign, stated PMVB Vice President of Marketing and Sales, David West. By embracing our region’s outdoor offerings, we are hoping the contest keeps the Pocono Mountains as a top-of-mind destination, as well as increases our online presence and reach.
The majority of the Bureau’s advertising, outside of their co-operative advertising with their members, will promote this contest including a media mix of billboards, train wraps, train cards, online and Facebook advertisements, in the hopes to grow the PoconoTourism fan base. To support these efforts, the application was designed with user-friendly capabilities and content which is easily shared, such as a participant’s immediate access to their friend list in order to notify them of their submission. Eligible participants can submit multiple entries and eligible emails are allowed to vote once per day.
To learn more about The Greater Outdoors Giveaway and read the official rules, visit facebook.com/PoconoTourism.
About the Pocono Mountains
With 2,400 square miles encompassing Pennsylvania?s Carbon, Monroe, Pike and Wayne counties, the Pocono Mountains region is home to rolling mountain terrain, breathtakingly beautiful waterfalls, thriving woodlands and 170 miles of winding rivers. Winters offer guests the opportunity to ski, snowboard, snow tube and even snowshoe their way through snowy wonderlands encompassing over 185 ski trails, while summers also cater to the active traveler allowing exploration of 261miles of hiking and biking trails, over 35 golf courses, whitewater rafting, boating, fishing and open access to nine state and two national parks.
Any time of year is a good time to visit the Pocono Mountains, located within driving distance of most major East Coast cities. This region teeming with history offers year-round cultural tours and art exhibitions, abundant antiquing and brand-name shopping and a full calendar of festivals showcasing the heritage, music and food of the Pocono Mountains.
Even the most discerning traveler will find comfortable accommodations in the Pocono Mountains, which offers an eclectic mix of resorts, distinctive properties and quaint, country inns and bed and breakfasts.
Pocono Mountains visitor information is available online at 800poconos.com or by phone at 800-POCONOS (800-762-6667). Follow @PoconoTourism on Twitter to stay current with up-to-date information. Established in 1934, the Pocono Mountains Visitors Bureau is a private, non-profit, membership organization. The Pocono Mountains Visitors Bureau is the official destination marketing organization for the four counties of Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania, striving to promote, educate and attract visitors to the beautiful Pocono Mountains. Additionally, the Bureau aims to keep its? members abreast to the latest in regulation, changes in the industry and business development in the Pocono Mountains.
