Pocono Mountains Hires new Marketing Agencies


Pocono Mountains, Pa. – The Pocono Mountains Visitors Bureau (PMVB) is proud to announce its new partnership with Masterminds and MayoSeitz Media to develop and implement a results-oriented strategy and guide the creation and execution of a successful marketing program for Pocono Mountains tourism.

In 2007, the PMVB launched a comprehensive branding campaign to communicate to prospective visitors that “It’s Time for the Pocono Mountains.” It’s now time to take that a step further.

“This new partnership will continue to distinguish the region as a leading vacation locale in the increasingly competitive travel arena,” said Carl Wilgus, chief executive officer and president of the PMVB.  “We’re excited about bringing in new perspective, new ideas.”

Masterminds’ experience, reputation in the industry, as well as knowledge of the region made them the ideal choice to handle the advertising and creative concepts in marketing the Pocono Mountains as the destination of choice for its target markets. In a world of dynamic and fast-changing media, media planning and buying continues to be critical. MayoSeitz Media will analyze quantitative and qualitative data to assess the optimal media mix for the Pocono Mountains. Their approach leverages industry experience, relationships and unique strategies to deliver value and results that are second to none.

“Both Masterminds and Mayoseitz demonstrated the ability to become strategic partners and get the results we want to bring visitors to the Pocono Mountains,” said PMVB’s Vice President of Marketing and Sales, David West.

About Masterminds

Established in 1985, Masterminds has created winning campaigns and forged lasting relationships with travel and leisure clients nationwide. Clients range from megabrands with multimillion dollar budgets to small, regional accounts with five-figure budgets including MGM Mirage, Philadelphia Tourism, Hard Rock Casinos, The Philadelphia Zoo, IGT, Adventure Sports Center International, Trump Casinos, The Westfield Group, Upstate PA, Princeton Historical Society and Battleship New Jersey.

About MayoSeitz

MayoSeitz Media is one of the leading independent media agencies in the United States. It is also one of a handful of independent media agencies to quality and be accepted to the American Association of Advertising Agencies (4As), the leading industry association. Fewer than 10% of all agencies are 4As members, yet 4As members place 80% of all media places by agencies throughout the United States. In addition to PMVB, MayoSeitz Media clients the Subway, ADP, King of Prussia Mall, Comcast SportsNet, Philadelphia Phillies, Greater Philadelphia Tourism, Hershey Entertainment & Resorts, Sunoco, Trex, Penn Medicine, among many others.

About the Pocono Mountains

With 2,400 square miles encompassing Pennsylvania’s Carbon, Monroe, Pike and Wayne counties, the Pocono Mountains region is home to rolling mountain terrain, breathtakingly beautiful waterfalls, thriving woodlands and 170 miles of winding rivers.  Winters offer guests the opportunity to ski, snowboard, snow tube and even snowshoe their way through snowy wonderlands encompassing over 163 ski trails, while summers also cater to the active traveler allowing exploration of 261miles of hiking and biking trails, over 35 golf courses, whitewater rafting, boating, fishing and open access to nine state and two national parks.

Any time of year is a good time to visit the Pocono Mountains, located within driving distance of most major East Coast cities.  This region teeming with history offers year-round cultural tours and art exhibitions, abundant antiquing and brand-name shopping and a full calendar of festivals showcasing the heritage, music and food of the Pocono Mountains.

Even the most discerning traveler will find comfortable accommodations in the Pocono Mountains, which offers an eclectic mix of resorts, distinctive properties and quaint, country inns and bed and breakfasts.

Pocono Mountains visitor information is available online at www.800poconos.com or by phone at 800-POCONOS (800-762-6667).  Follow @PoconoTourism on Twitter to stay current with up-to-date information.  Established in 1934, the Pocono Mountains Visitors Bureau is a private, non-profit, membership organization.  The Pocono Mountains Visitors Bureau is the official destination marketing organization for the four counties of Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania.