Visitors Bureau Combines Efforts to Promote in Major Metropolitan Areas
Pocono Mountains, PA – The Pocono Mountains proudly launches its newest marketing campaign just in time to welcome summer. Underwritten and supported solely by the Pocono Mountains Visitors Bureau (PMVB) and its partners, the summer campaign continues under the slogan launched this past winter, “Life’s Greater in the Pocono Mountains.”
As in past efforts, the new summer campaign, valued at more than $1.3 million, will focus its greatest emphasis on feeder cities, the markets from which the Pocono Mountains get most of its visitors, the metropolitan areas of New York City and Philadelphia. The campaign encourages nearby metropolitan residents to take advantage of the outdoors, recreational activities and family hot spots close-to-home, while featuring display ads from 11 leading regional partners, including Mount Airy Casino Resort, Camelbeach Waterpark and Bushkill Falls. The efforts will provide even more momentum to a tourism industry that employs more than 22,000 and generates over 22 million visitors annually.
“The new campaign highlights the passion, pride and creativity of visitors and the original ways to create fun summers in the Pocono Mountains compared to day-to-day experiences using iconography,” said David West, PMVB vice president of marketing and sales.
A variety of advertising and promotional efforts — outdoor, transit and digital — are running in several high trafficked areas, including Commuter Rail Interior Cards, Platform Posters, Double-Decker Ceiling Wrap and Rail Michelangelo Display on the New Jersey Transit; Northern New Jersey Digital Billboard Network; NYpost.com; 6abc.com; Facebook.com; Billboards along Pennsylvania’s I-76, I-95 and Routes 22 and I-78; New Jersey I-95; NBC10; NBC.com; and Live Web Cam Feeds (800poconos.com/livecameras) on NBC4 and NBC10.
The campaign is expected to reach and increase visitation to the four-county destination by also utilizing social media to convey the message that life really is greater in the Pocono Mountains. The online strategy includes using social media sites Facebook (facebook.com/poconotourism), Twitter (@PoconoTourism) and YouTube (youtube.com/user/PoconoTourism) to reach prospective visitors inexpensively.
Fans of the Pocono Mountains can participate in our social media engagement by sending and posting photographs of our campaign to our online social channels. To stay and receive specials and discounts, text “Poconos” to 77950 and be part of our mobile community. For more information on the Pocono Mountains, visit800poconos.com.
About the Pocono Mountains
With 2,400 square miles encompassing Pennsylvania’s Carbon, Monroe, Pike and Wayne counties, the Pocono Mountains region is home to rolling mountain terrain, breathtakingly beautiful waterfalls, thriving woodlands and 170 miles of winding rivers. Winters offer guests the opportunity to ski, snowboard, snow tube and even snowshoe their way through snowy wonderlands encompassing over 185 ski trails, while summers also cater to the active traveler allowing exploration of 261miles of hiking and biking trails, over 35 golf courses, whitewater rafting, boating, fishing and open access to nine state and two national parks.
Any time of year is a good time to visit the Pocono Mountains, located within driving distance of most major East Coast cities. This region teeming with history offers year-round cultural tours and art exhibitions, abundant antiquing and brand-name shopping and a full calendar of festivals showcasing the heritage, music and food of the Pocono Mountains.
Even the most discerning traveler will find comfortable accommodations in the Pocono Mountains, which offers an eclectic mix of resorts, distinctive properties and quaint, country inns and bed and breakfasts.
Pocono Mountains visitor information is available online at 800poconos.com or by phone at 800-POCONOS (800-762-6667). Follow@PoconoTourism on Twitter to stay current with up-to-date information. Established in 1934, the Pocono Mountains Visitors Bureau is a private, non-profit, membership organization. The Pocono Mountains Visitors Bureau is the official destination marketing organization for the four counties of Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania, striving to promote, educate and attract visitors to the beautiful Pocono Mountains. Additionally, the Bureau aims to keep its’ members abreast to the latest in regulation, changes in the industry and business development in the Pocono Mountains.
