Pocono Mountains Tourism Industry Gets a Facelift Online


Pocono Mountains, PA – The Pocono Mountains is making a new splash online as the Pocono Mountains Visitors Bureau (PMVB) proudly announces their new and improved, integrated homepage for the 800poconos.com website.

The new homepage puts power into the hands of its users by providing an interactive experience, engaging them to browse a wealth of information on all things Pocono under a more ?resort? seasonal look and in harmony with the PMVB?s advertising campaigns. The new look encompasses visitor interaction and communication through social media channels such as Facebook and Twitter and offers viewing of 15 streaming live web cams. The facelift also introduces a geocentric approach to finding members/partners easier with a new flash map and orientation.

?The new flash map really allows for the PMVB to increase its member referrals, which is one of the main functions of a convention and visitors bureau,? says David West, Vice President of Marketing for the PMVB. ?The map allows consumers to see ?clusters? of product, i.e. all the B&Bs or resorts that make up our lodging product. The map also shows consumers place in space, in other words, where you are and what is nearby. It?s more of a geo sort, an alternative view to the traditional alpha or random order sort format.?

Every aspect of the new PMVB homepage analytics can be tracked, including the new alert function that allows for special announcements or promotions.

?The new homepage is informative, innovative, easy to use and extremely resourceful ? just like working with our PMVB team,? explained Carl Wilgus, president and CEO of the PMVB.

Understanding the need for form as well as function, the PMVB collaborated with longtime partner and leader in the field of interactive marketing, simpleview Inc., to research and develop the user-supported site.

For more information on the PMVB and events and activities in the Pocono Mountains, visit 800poconos.com and follow on Facebook at PoconoTourism.


About the Pocono Mountains

With 2,400 square miles encompassing Pennsylvania?s Carbon, Monroe, Pike and Wayne counties, the Pocono Mountains region is home to rolling mountain terrain, breathtakingly beautiful waterfalls, thriving woodlands and 170 miles of winding rivers. Winters offer guests the opportunity to ski, snowboard, snow tube and even snowshoe their way through snowy wonderlands encompassing over 185 ski trails, while summers also cater to the active traveler allowing exploration of 261miles of hiking and biking trails, over 30 golf courses, whitewater rafting, boating, fishing and open access to nine state and two national parks.

Any time of year is a good time to visit the Pocono Mountains, located within driving distance of most major East Coast cities. This region teeming with history offers year-round cultural tours and art exhibitions, abundant antiquing and brand-name shopping and a full calendar of festivals showcasing the heritage, music and food of the Pocono Mountains.

Pocono Mountains visitor information is available online at 800poconos.com or by phone at 800-POCONOS (800-762-6667).  Follow PoconoTourism on Facebook and Twitter to stay current with up-to-date information. Established in 1934, the Pocono Mountains Visitors Bureau is a private, non-profit, membership organization. The Pocono Mountains Visitors Bureau is the official destination marketing organization for the four counties of Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania, striving to promote, educate and attract visitors to the beautiful Pocono Mountains. Additionally, the Bureau aims to keep its? members abreast to the latest in regulation, changes in the industry and business development in the Pocono Mountains.