Visitors Bureau Combines Efforts to Promote in Major Metropolitan Areas
Pocono Mountains, PA – Cold temperatures and snow showers have arrived just in time as the Pocono Mountains (800poconos.com) has unveiled its new winter marketing campaign, the latest manifestation of its unified competitive slogan called “Life’s Greater in the Pocono Mountains.”
“The new campaign highlights the passion, pride and creativity of people and the original ways to create fun winters in the Pocono Mountains compared to day-to-day experiences through the use of iconography,” said David West, Pocono Mountains Visitors Bureau vice president of sales and marketing.
The new campaign, valued at over $750,000, began running in early December and is visible within the metropolitan areas of New York City and Philadelphia, as well as along their major arteries, featuring display ads from nine leading regional partners, including Shawnee Mountain, Camelback Mountain Resort and Fernwood Hotel & Resort.
A variety of advertising and promotional efforts — outdoor, transit and digital — are running in several high trafficked areas, including Commuter Rail Interior Cards and Platform Posters on the Long Island Rail Road, New Jersey Transit and Metro North; skicentral.com; nj.com; yahoo.com; comcast.net; Billboards along Pennsylvania’s I-76 and New Jersey’s I-78 and I-95; King of Prussia Mall; WNBC; WCAU; nbcphiladelphia.com; and Live Web Cam Feeds on WNBC and WCAU.
In 2009-10, the winter season — typically viewed as December, January, February and March — accounted for almost 1.5 million skier visits to the Pocono Mountains. The efforts are expected to provide even more momentum to the Pocono Mountains tourism industry that all together employs more than 22,000 and generates over 24 million visitors annually.
The campaign is expected to reach and increase visitation to the four-county destination by capturing the energy and natural elements of the destination. Participate in our social media engagement with Twitter (@PoconoTourism) and Facebook (www.facebook.com/poconotourism) by sending and posting photographs of the campaign. To stay up-to-date and receive specials and discounts, text POCONOSKI to 77950 and be part of our mobile community. For more information on the Pocono Mountains, visit 800poconos.com.
About the Pocono Mountains
With 2,400 square miles encompassing Pennsylvania’s Carbon, Monroe, Pike and Wayne counties, the Pocono Mountains region is home to rolling mountain terrain, breathtakingly beautiful waterfalls, thriving woodlands and 170 miles of winding rivers. Winters offer guests the opportunity to ski, snowboard, snow tube and even snowshoe their way through snowy wonderlands encompassing over 163 ski trails, while summers also cater to the active traveler allowing exploration of 261miles of hiking and biking trails, over 35 golf courses, whitewater rafting, boating, fishing and open access to nine state and two national parks.
Any time of year is a good time to visit the Pocono Mountains, located within driving distance of most major East Coast cities. This region teeming with history offers year-round cultural tours and art exhibitions, abundant antiquing and brand-name shopping and a full calendar of festivals showcasing the heritage, music and food of the Pocono Mountains.
Even the most discerning traveler will find comfortable accommodations in the Pocono Mountains, which offers an eclectic mix of resorts, distinctive properties and quaint, country inns and bed and breakfasts.
Pocono Mountains visitor information is available online at www.800poconos.com or by phone at 800-POCONOS (800-762-6667). Follow @PoconoTourism on Twitter to stay current with up-to-date information. Established in 1934, the Pocono Mountains Visitors Bureau is a private, non-profit, membership organization. The Pocono Mountains Visitors Bureau is the official destination marketing organization for the four counties of Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania.
