Pocono Mountains Visitors Bureau Retains Its DMAI Accreditation


Pocono Mountains, PA – The Pocono Mountains Visitors Bureau (PMVB) has retained its accreditation from the Destination Marketing Accreditation Program (DMAP*) through June 2016. Developed by Destination Marketing Association International (DMAI), the industry-wide accreditation program distinguishes official destination marketing organizations committed to industry excellence.

“Congratulations to the Pocono Mountains on renewing their accreditation,” commented Shelly Green, Chair of DMAP and President & CEO of the Durham CVB. “The DMAP process is rigorous and challenges Destination Marketing Organizations (DMOs) to the highest standards and best practices in community marketing. Their commitment to securing accreditation demonstrates a level of accountability and excellence for which their four counties and various communities can be proud.”

Earning the accreditation is no small feat. It is an involved process which requires the cooperation and involvement of every PMVB department in its execution. The rigorous standards cover a wide variety of topics including governance, finance, human resources, technology, marketing, visitor services, group services, sales, communications, membership, management, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.

“This accreditation reflects the serious commitment the PMVB makes to providing outstanding services in accordance with international standards and benchmarks in this field,” said Carl Wilgus, President and CEO of the PMVB. “We were proud to be one of the first 60 organizations to be certified in 2008 and certainly are excited to have that accreditation renewed. There are many objectives behind the accreditation program, but it all comes back to increased credibility with customers and stakeholders.”

Earning DMAP accreditation tells the Pocono Mountains community and potential visitors that the PMVB has attained a measure of excellence assuring that their trust is well placed and their business in good hands. The PMVB encourages fans to share their favorite Pocono Mountains experience and congratulations by posting to the Pocono Tourism Facebook page.

*DMAP is an independent international accreditation body and a leader in defining quality and performance issues in destination marketing. For additional information on DMAP visit destinationmarketing.org.

About the Pocono Mountains
With 2,400 square miles encompassing Pennsylvania’s Carbon, Monroe, Pike and Wayne counties, the Pocono Mountains region is home to rolling mountain terrain, breathtakingly beautiful waterfalls, thriving woodlands and 170 miles of winding rivers. Winters offer guests the opportunity to ski, snowboard, snow tube and even snowshoe their way through snowy wonderlands encompassing over 185 ski trails, while summers also cater to the active traveler allowing exploration of 261 miles of hiking and biking trails, over 30 golf courses, whitewater rafting, boating, fishing and open access to nine state and two national parks.

Any time of year is a good time to visit the Pocono Mountains, located within driving distance of most major East Coast cities. This region teeming with history offers year-round cultural tours and art exhibitions, abundant antiquing and brand-name shopping and a full calendar of festivals showcasing the heritage, music and food of the Pocono Mountains.

Even the most discerning traveler will find comfortable accommodations in the Pocono Mountains, which offers an eclectic mix of resorts, distinctive properties and quaint, country inns and bed and breakfasts.

Pocono Mountains visitor information is available online at 800poconos.com or by phone at 800-POCONOS (800-762-6667).  Follow @PoconoTourism on Twitter to stay current with up-to-date information. Established in 1934, the Pocono Mountains Visitors Bureau is a private, non-profit, membership organization. The Pocono Mountains Visitors Bureau is the official destination marketing organization for the four counties of Carbon, Monroe, Pike and Wayne in northeastern Pennsylvania.