Wilkins Organization joins trend


King of Prussia, PA – Better Homes and Gardens Real Estate Wilkins & Associates has joined trendmls.com, an MLS network for more than 28,000 real estate professionals in the Philadelphia and surrounding metropolitan regions. TREND is an industry leader in MLS services, focusing their products and services on the needs of their members and striving to deliver high-quality, innovative personal and fast service.

The deal for Better Homes and Gardens Real Estate Wilkins & Associates to join has been in the making since May 2009. Effective February 10, 2011, trendmls.com began receiving all of the MLS listings from the Wilkins’ Stroudsburg office.

Said Thomas R. Wilkins, CEO, “What this does is give us a very big advantage in getting our listings to over 28,000 Realtors and Brokers out of the Philadelphia and surrounding 10+ county area with no further clerical work or inputting on our end.” Wilkins along with Pocono Mountain Lake Real Estate is being used as test Brokers over the next month. After regular membership fees, the services will be offered for a fee of $300.00 annually to other offices.

Dave Davis, Corporate Relations Executive for TREND and Wilkins worked together in developing the TREND Broker Listing Import program. It is different than just data-sharing between the brokers via an IDX listing.

“Broker Listing Import, or BLI, allows us to electronically import an entire office’s inventory directly from their primary MLS. In this case, we are pleased to announce that we are now importing the listings from Better Homes and Gardens Real Estate Wilkins & Associates and Pocono Mountain Lake Real Estate who belong to the Pocono Mountains Association of REALTORS®”. said Davis.

Because BLI will present listings through their entire life cycle, both on- and off-market listings are included in the program. End result, you will have access to a broader and more inclusive listing database in TREND.

This program and the model that it’s designed after will be used with other MLS systems to make the process of entering and maintaining listing information less repetitive and increase exposure for all listings. Currently, TREND services Pennsylvania, New Jersey and Delaware.

Better Homes and Gardens Real Estate Wilkins & Associates was the first one to spearhead this two year process in the making.

Selling homes since 1988, Better Homes and Gardens Real Estate Wilkins & Associates services the entire Pocono Mountains, North Pocono/Moscow area, historic Milford and all towns in between. Better Homes and Gardens Realtors handle listing, rentals and sales of primary, vacation and starter homes, as well as estate and farm properties. Buyer services include first and second home buyers, relocation buyers and transferees. They have two offices in the Pocono Mountains. All offices are open 7 days a week. Visit Better Homes and Gardens Real Estate Wilkins & Associates online at www.wilkins1.com.