Ringing in Spring with a Housing Thaw


Stroudsburg, PA – Analysts have recently shown that home improvement spending will climb at a double-digit pace through the first half of 2011, which can be directly attributed to the fact that American homeowners are more active, financially savvy and cost-conscience than ever.

As fuel costs continue to skyrocket to unprecedented levels, there’s been a major push towards improving home energy efficiency.  In fact, the Propane Education & Research Council recently found that over 80% of all homeowners are concerned about energy efficiency in their homes.

“Energy efficient windows and insulation reduce overall utility costs,” said Akantha Susko of True North Advertising & Marketing.  “This type of monthly cost savings quickly and easily covers the initial financial outlay, which is why it is such a popular choice amongst the modern homeowner.”

Home remodeling in general has become particularly appealing to the aging Baby Boomers, who seek autonomy and a more active lifestyle than what is typically afforded in assisted care facilities. With over 79 million baby boomers nationwide, and a high concentration of them here in the Northeast, America’s aging population is turning to remodeling as a way to create a more functional and comfortable living space.

Homeowners are also becoming sales savvy, with many realizing the importance of “curbside appeal” when it comes to selling a home.   A well kept yard has an inviting appeal and gives the impression that careful attention is also placed on the house, which can increase a home’s value by 10-20%, helping to nullify the property depreciation that has occurred throughout much of the region.

“The Pocono Builder’s Association’s annual Home Show anticipates its 2011 show to be the biggest in years thanks to the surge of homeowners seeking out energy efficiency, landscaping and home remodeling,” added Susko.  “Builders, plumbers, electricians, design professionals and kitchen and bathroom specialists will all be exhibiting the newest products and services.”

The event is designed for homeowners in all stages of home decorating, remodeling and landscaping.  Consumers will find the best resources to enhance their home’s comfort and functionality, as well as its aesthetic appeal and overall value.

No other event attracts the same number of quality visitors and exhibitors interested in businesses that serve the Poconos and surrounding areas. This year’s Title Sponsors include Bathfitters, the Real Estate Book of the Poconos, and F/J Hess & Sons Plumbing, Heating and A/C.

The show will be held at the Koehler Field House at East Stroudsburg University March 12th – 13th, 2011. Admission is free and children activities, including the Home Depot Kids Workshop, are available.

March 12th, Saturday -10am to 7pm

March 13th, Sunday – 11am to 5pm

For more information check out www.PoconoHomeShow.com or call the Pocono Builders Association at 570-421-9009.

About True North Advertising & Marketing

True North Advertising & Marketing produces and manages many successful marketing projects in the area such as the Greater Pocono Home Show at ESU, True North Maps’ Carbon County Map, Monroe County Map (coming 2011) and Senior Style Magazine. They are also closely affiliated with the Real Estate Book of the Pocono, the Pocono Where To Book and Golfing Guide.

About the Pocono Builders Association

Pocono Builders Association is dedicated to the collective creation of value for its members. The Pocono BA is the unified voice of the Pocono Mountain’s building industry.  The organization promotes economic development while respecting the environment and community.  To find out more about the PBA visit www.PoconoBuilders.org. For more information on exhibiting or attending the Pocono Home Show email info@PoconoHomeShow.com.