Blue Cross of Northeastern Pennsylvania Introduces New Individual Health Plan


BlueCare Direct Simplicity coverage starts at less than $100 a month

Wilkes-Barre, PA – Blue Cross of Northeastern Pennsylvania (BCNEPA) has introduced a new individual health plan – BlueCare Direct Simplicity – that makes choosing, and using, individual health insurance coverage easier.

BlueCare Direct Simplicity offers individual consumers a custom provider network and quality care from local doctors at affordable rates that start at less than $100 a month.  Most benefits are deductible-free, and maternity and multi-tiered drug coverage are included.

“With so many health insurance options available, many individuals are looking for coverage with deductibles and copays that are easy to understand,” said A. Paul Holdren, senior vice president and chief sales and marketing officer for BCNEPA.  “BlueCare Direct Simplicity is designed for those consumers who are looking for simplified benefits that cover what they need at a reasonable price.”

BlueCare Direct Simplicity builds on BCNEPA’s strong provider network by offering members access to quality local providers without high out-of-pocket expenses.

“BlueCare Direct Simplicity can make going to the doctor a little less stressful because there are no high deductibles,” said Holdren.  “In fact, physician office visits, basic diagnostic testing and hospital stays are covered with just a copay.”

BlueCare Direct Simplicity members will also find it easier to stay healthy.  Preventive benefits, including some screenings, are covered 100 percent, and members have access to wellness resources such as health and wellness management programs, health coaches and online tools through Blue Health Solutions.

Enrollment for BlueCare Direct Simplicity is currently underway, with coverage beginning January 1, 2013.  To find out more, or to enroll, visit and click on “Shop and Apply,” or call 1-888-345-2346.

About Blue Cross of Northeastern Pennsylvania
Headquartered in Wilkes-Barre, Blue Cross of Northeastern Pennsylvania is an independent licensee of the Blue Cross and Blue Shield Association. BCNEPA offers a comprehensive portfolio of health insurance products and administrative services to more than 540,000 individuals in 13 counties in northeastern and north central Pennsylvania. The company’s mission is to provide integrated health care services and products to improve the quality, accessibility and affordability of health care in the populations it serves.